A newswire built for how information is actually consumed now.
Press Release For Business publishes company announcements at permanent addresses, structured so both people and machines can read them.
Why we built this
The press release industry sold one thing for twenty years: distribution. Send us your announcement and we will put it on hundreds of sites. That proposition stopped working around 2013, when search engines discounted syndicated release links and made clear they expected them to be marked as non-following.
Most of the industry kept selling it anyway. Prices stayed high, distribution counts stayed in the marketing copy, and small businesses kept paying several hundred dollars for an outcome that no longer existed.
Meanwhile the format itself — dated, attributed, factual, entity-clear — turned out to be unusually well suited to something nobody designed it for: retrieval by AI systems assembling answers. A document with an explicit date, a named speaker, checkable facts and clear entity identification is exactly what those systems can use.
So we built a wire around that instead. One canonical document, properly structured, at a permanent address — and honesty about what it does and does not buy.
Who runs it
Press Release For Business is operated by Eye To Ad Media, a Denver marketing agency founded in 2012. The agency works in search optimization, AI search optimization, generative engine optimization, paid media and web development, with client concentration in home services, the trades, professional services and small-to-mid ecommerce.
That relationship is worth stating plainly rather than burying: the company that publishes your announcement also sells marketing services, and some announcements on this wire were issued by businesses the same organization operates. Those are labeled like everything else, and you can tell by reading them who issued them.
The network
At the Network tier, releases can be picked up editorially by Action Global News, a business and technology publication, and placed on up to two other properties where the subject is genuinely relevant — matched by sector and geography rather than blasted across everything available.
The cap is deliberate. A release appearing on forty unrelated sites is the pattern search engines act against. Three relevant placements is a media buy. We do the second thing.