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Link Restaurants Publishes Visibility Guidance for Independent Operators

Independent restaurants compete for search attention against aggregators that have more resources and no kitchen to run.

Eye To Ad Media Issuing organization

Link Restaurants has published search visibility guidance for independent restaurant operators, addressing the structural disadvantage independents face against aggregator platforms.

The structural problem

Aggregators rank for restaurant search terms because they publish at scale, update constantly and have staff dedicated to it. An independent operator has a kitchen to run.

The firm's position is that independents should not try to beat aggregators at volume, and should instead compete on the things a platform cannot replicate: accurate current information, genuine photographs of the actual room and the actual food, and a menu that is readable and up to date.

What the guidance covers

  • Keeping hours accurate across every platform, especially over holidays
  • Menus published as readable text rather than as image files or PDFs
  • Photographs of the real space rather than stock imagery
  • Responding to reviews without argument
  • Claiming the listings that already exist before creating more

Availability

Available at linkrestaurants.com.

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About Eye To Ad Media

Eye To Ad Media is a Denver, Colorado marketing agency founded in 2012, providing search engine optimization, AI search optimization, paid media and web development to businesses across the United States. The agency holds an A+ accreditation with the Better Business Bureau and carries a 5.0 average across 60 Google reviews.

linkrestaurants.com publishes marketing and visibility guidance for independent restaurant operators, operated by Eye To Ad Media.

Media contact

Zachary Tye Wennstedt
Link Restaurants
1001 Bannock St #660, Denver, CO 80204
Telephone: 1-800-481-8638
Email:
Web: linkrestaurants.com

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