For immediate release · Network tier

Advertising For Contractors Releases a Free Chatbot Builder for Trades Websites

The tool generates a website assistant a contractor can install themselves, aimed at the 35 to 40 percent of home services calls that arrive outside business hours.

DENVER, Colorado — September 22, 2026

Advertising For Contractors has released a free chatbot builder for trades and home services websites. The tool generates a website assistant that a contractor installs on their own site, with no subscription attached.

The tool is available at advertisingforcontractors.com/free-contractor-chatbot/.

The problem it addresses

ServiceTitan data reported in a 2026 small business missed call study put inbound calls to home services contractors arriving outside business hours at 35 to 40 percent, with weekend unanswered-call rates markedly higher than weekday rates.

A widely cited 2007 MIT study by Dr James Oldroyd found that response speed strongly predicts whether a lead is reached at all, and that a substantial majority of customers buy from the first business to respond. The specific multipliers from that research are old and should be read with caution, but the underlying pattern has been repeatedly observed since.

"A contractor on a roof at four o'clock cannot answer the phone," said Zachary Tye Wennstedt of Advertising For Contractors. "That's not a discipline problem. It's a physics problem. The question is just whether anything catches the inquiry while they're up there."

What the generated assistant does

• Answers routine questions — service area, hours, what the business does and does not take on
• Captures a name, a number and a short description of the job
• Shows a visible route to a phone call at every step
• Identifies itself as software rather than posing as a person

Why it is free

The firm says the tool is a demonstration of its own approach rather than a loss leader with strings attached.

"We'd rather a contractor use it, see it work, and decide from there whether they want help with anything else," Wennstedt said. "If they never call us, they've still got a working chat on their site. That's fine."

Availability

The builder is live now at advertisingforcontractors.com/free-contractor-chatbot/. Campaign services start at $50 per month.

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